A Cleaner India Through Circular Solutions
CIRQLO & REUSE Foundation is a Section 8 company working toward a waste-free India empowered by circular systems and community-driven innovation
Through implementing reuse solutions we improve waste management to deliver healthier environments and enable sustainable development for all
Why Are We Doing This?
There's too much waste in India, especially plastic, and it's rising fast. Learn more
It's already impacting human health, reducing agricultural yield and imposing a massive economic burden. Learn more
Why Are We Focused On Reuse?
Simple! It's because it's the best solution. Plastic recycling is a flawed concept and cannot work. Don't just take our word for it, see what leading organisations say:
World Economic Forum
"Reuse holds the key to achieving a world free of plastic pollution"
UN Environment Programme
"Studies show that reuse systems provide the highest opportunity to reduce plastic pollution"
Greenpeace
"The #ReuseRevolution is the answer to the plastics crisis"
Can reuse work with low-income groups?
Yes! The project Beat The Sachet showed reuse can be popular with low-income communities
The innovative project Beat The Sachet showed the potential of reuse for slum areas and rural villages. Read more about this groundbreaking work
Cirqlo is building on the lessons of this work with key team members and partners that implemented it
Our Approach
We work to solve the waste problem, not just manage it
Circular solutions are the best way to reduce plastic use. Reuse and circularity are at the heart of what we do but they need to be implemented with community support, with an understanding of what works for consumers and with regard to existing waste management strategies
It's a complex problem that needs engagement on multiple fronts. ​​Our solutions are based on detailed analysis of real-world conditions and implemented with community involvement. We apply data-driven, pragmatic solutions as well as innovative business models and groundbreaking AI technology in combination with community education and outreach​ ​
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Helping Many SDGs
Strong Partners
We draw on relevant expertise and work closely with partners, leveraging their insights, resources and skills
REUSE Foundation is a registered charity focused on promoting reuse solutions. In addition to campaigns and outreach, it supports innovative circular solutions, particularly lower income countries
LESS is a company specialising in refill and reuse solutions. LESS has won several innovation awards, including from WRAP and Innovate UK. It conceived and funded the trailblazing Beat The Sachet project that worked with low income communities to develop a novel and financially viable reuse solution
Peasy is a technology company that has won numerous innovation awards. It uses groundbreaking AI to help consumers better sort waste. It fosters consumer engagement and helps facilitate behaviour change
Support Us!
We survive on donations
We are a not-for-profit entity registered under Section 8 of the Companies Act, 2013
Any and all donations make a big difference. Thank you!
JustGiving lets you donate from anywhere in the world in £, $, C$, AU$, or euros
© 2025 CIRQLO & REUSE Foundation
Is a registered Section 8 Company
Number 7499114471